Company Overview

Cream Limited was founded in 2012 as the brainchild of CEO Kevin O’Sullivan after he saw an opportunity to improve upon the current methods employed by the dairy industry to trade their products around the globe.

His vision was to offer the dairy industry a more efficient and cost effective way for buyers and sellers of dairy products around the globe to interact directly with each other and facilitate the transacting of dairy in a truly global, electronic marketplace, 24 hours a day 7 days a week.

Kevin’s background in broking and foreign exchange trading, coupled with his belief that markets were the most efficient and reliable method of setting price, became the cornerstone for the development of the Cream e-commerce platform and the fundamental starting point from which all other functionality and customisation is built.

Almost 4 years on the Cream platform is vastly different and more sophisticated than the humble vision of Kevin’s initial idea, but the fundamental premise of marketplace, configurability and ensuring the customer’s interface with the powerful technology is both pleasurable and intuitive, remain the focus for all Cream’s development today. Expansion into other foods industries aside from dairy is also in full swing. The Cream platform is a suitable tool for selling any perishable food product globally.

Cream provides our clients with personally branded and highly configured, internal e-commerce sales solutions, whereby they can offer their product directly to their customers in a secure, reliable and user friendly electronic marketplace 24 hours a day 7 days a week, wherever they may be around the world.


Our vision is to offer the globe’s preeminent, highly configurable marketplace environment to forward-looking companies who wish to take advantage of the ever growing e-commerce environment. The philosophy of Cream is that an electronic marketplace is the most effective and efficient way to engage with customers in an ever expanding e-commerce world.

We intend to deliver on our vision by:

  • continuing to invest in technology development
  • teamwork, not just internally but by considering all of our customers part of our team
  • offering customer service “second to none”
  • taking on social responsibility
  • never doubting our cornerstone philosophy of marketplace.

Board of Directors

The Board comprises a dedicated group with significant international business and dairy experience. In addition to the Executive Directors, the Non-Executives are:

Gary Guernier

Gary Guernier, MBA
Independent Chairman

Gary is a talented, personable and experienced Chairman, Non-Executive Director and Chief Executive who has been involved in numerous public companies and major private enterprises. He has successfully completed multiple company restructurings and major business improvement programmes while overseeing acquisitions and sales. Gary was brought into the business to provide independence to the Board.

David Ross

David Ross

David is a Chartered Accountant, Professional Director, Venture Capital Investor and Expert Forensic Witness. He has interests in the media, science and technology sectors. He started the Rialto Cinemas chain and the Sky Arts channel, while co-owning Sky’s Rialto Channel. David chairs biotech company KODE Biotech, is on the board of successful software company Konnect NET, and was highly instrumental in the public listing of disability exoskeleton company Rex Bionics. He is also trustee of the NZ Arts Foundation and is very interested in philanthropic endeavours and supporting NZ business.

Duncan Milne

Duncan Milne, MAgSc

Duncan has over 40 years’ experience in the global agribusiness sector working in New Zealand, Australia and the USA. He has extensive experience in commodity trading, risk management, global food sales, brand management, R&D, greenfield start-ups, M&A, restructuring and governance. Duncan was founding shareholder and Director of Open Country Cheese Ltd from 2001 to 2007. Current interests include sheep and beef farming, grain and fed merchandising and agronomic technology transfer.

Executive Directors


Kevin O'Sullivan

Kevin O’Sullivan
Founder & Chief Executive Officer/ Director

Kevin is an experienced financial markets professional who had the original vision for Cream. A highly motivated entrepreneur, Kevin is a natural leader, experienced in all aspects of business leadership, people management and strategic direction.

He is a firm believer in sourcing the best person for each role and searched for many months to find the right business partner to help direct the business from the initial idea to prototype and commercial reality. He is determined to ensure Cream is commercially successful via adding value to the dairy and other food product related industries.

Bruce Maunder

Dr. Bruce Maunder, Ph.D.
Founder & Chief Technology Officer/ Director

Bruce governs the technology development of the Cream platform and supporting sub-systems. Security, performance functionality, support and customer satisfaction are his performance drivers.

Bruce earned a PhD in Electrical and Electronic Engineering in 2001 and is an experienced entrepreneur, overseeing the design and development of many software and electronic hardware projects. He has run his own consultancy business since 1996, providing robust solutions to a diverse range of international clients.

Senior Team

Cream’s Senior Team is composed of motivated and committed individuals whose differences synergise to form an amazingly gifted and coherent team. The company philosophy is based on trust, empowerment, and the belief that everyone’s ideas deserve serious consideration.


Vladimir Managarov

Dr. Vladimir Managarov, Ph.D.
Platform Architect

Vladimir specialises in creating complex web-solutions to successfully fulfill business needs. He has a clear view on time and resource allocation strategies, and is responsible for the backbone of the Cream platform.

Vladimir earned a Ph.D. in Mathematical Modelling and Program Complexes in 2008.

Dion Peters

Dion Peters
Platform Director

Dion heads the development of the Cream platform and is responsible for ensuring the business logic is robustly implemented. His background is in the scoping, design and development of web-based “big-data” software. Dion brings a wealth of experience to Cream.

Marc O’Connor

Marc O’Connor
Business Development Director

Marc has over 15 years’ experience in the commodity futures markets, having worked for commodity trading advisors (CTA’s), commodity systems traders and hedge funds in New Zealand, Australia and Switzerland.

His commitment to Cream’s success from its initial concept stages has been Marc’s focus for the past 3 years.

Marc earned a Bachelor of Business degree in 1996, double majoring in finance and management.

Team Leaders

Our Team Leaders are a central group of highly-valued staff. Diligence, attention to detail, and dedication are the key principles of these leaders.

Loren Peart
Finance Lead

Sherryl Gibbs, B.Sc.
Software Release Manager

Bianca Sequeira, B.E.
Platform Quality Supervisor

Alex Cristache, B.Sc, MCIS
ICT Systems Engineer

Social Responsibility

We are in discussions with World Vision with the goal of developing a Cream programme.

We aim to arrange free containers of dairy product for those in need around the world — tied to the profitability of Cream.